Social Responsibility & The Environment

Social Responsibilty

We are dedicated to sourcing and manufacturing products in an environmentally sound way. We believe that quality, cost and success should not come at the expense of the environment and all it's inhabitants. We engage in responsible product sourcing that combines our customers’ preference for quality with care for the environment and carefully select suppliers who reflect our environmental and social concerns.  A percentage of our profits go to National and International Charity organisations and funds.

The Environment.

What makes our Apparel special?

Our apparel is manufactured with PURE-tech™ permanent moisture wicking technology that is interwoven into the fibres of these highly technical performance fabrics. PURE-Tech™ technology removes moisture away from the body, keeping you cooler and dryer longer. The intelligent design delivers superior wicking features that imrpoves the body's core performance. PURE-Tech™ is permanent, and WON'T fade over time. Wash after wash; game after game; Gig after Gig.  Our apparel with PURE-tech™ is made from 100% polyester that looks and feels like Organic cotton, so well as wearing a far superior piece of clothing you are also doing your bit for the environment.

Recycled polyester vs. other sustainable fabrics?

1. Polyester fabric has a 90% lower carbon footprint than nylon

2. Polyester fabric has a 50% lower carbon footprint than cotton

When you donate a pile of old T-shirts to a local charity, they will not be recycled back into T-shirts. The cotton fibers are usually too worn to be made into soft fabric.

Cotton, it turns out, is a lot like paper, at least when it comes to recycling. It is similar in that it is made from soft
fibers (it is derived from a plant, after all), and eventually those fibers wear out.

Recycled polyester is a particularly interesting material because unlike cotton, its inorganic fibers do not degrade quickly. This means that while cotton clothing cannot be made into new clothing, polyester fabrics can.


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